Client: Genetic Cardiomyopathy Awareness Consortium

Agency: New South Media

Director: Anthony Greene

Producer: Buddy Butler, Nathan Greene

Director of Photography: Anthony Greene

Grip: Rob Corbin

Editors: Anthony Greene, Rob Corbin

 

In collaboration with Buddy Butler at New South Media, our project focused on capturing the personal narratives of individuals diagnosed with Genetic Cardiomyopathy. This initiative was part of a broader campaign aimed at raising awareness and encouraging people to undergo testing for the condition.

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Approaching the project akin to a documentary, we began by meeting with the individuals to understand their journeys and intricacies. With their stories and campaign goals in mind, we crafted a pre-production package that facilitated both intentionality and flexibility during filming.

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Our journey led us to Chillicothe, Ohio, where we conducted intimate interviews with our subjects to capture their heartfelt stories. Recognizing the emotional depth of these narratives, we prioritized creating a conducive atmosphere for their stories to unfold authentically.

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Following the filming, we dedicated extensive time to meticulously editing the footage, ensuring that the essence of each story was preserved. We compiled multiple videos featuring various individuals, each contributing to the overarching narrative of the campaign.

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Being a part of this meaningful initiative was a gratifying experience for our team. We wholeheartedly embraced the purpose behind the campaign and found immense fulfillment in contributing to its mission.

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