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Welcome to The Folkway.

Welcome to The Folkway

The Folkway is a media production company based in the New River Gorge National Park in Southern West Virginia. We're dedicated to telling stories the folk way, capturing culturally significant stories and connecting those stories with people and brands.


With years of experience working with numerous tourism boards, adventure resorts, nonprofits, local communities, and national brands, we’ve created dozens of media campaigns that showcase both the beauty of our collective cultural heritage, as well as stimulate growth in their respective markets.


Whether it's high-end commercials, short or feature documentary films, or marketing and advertising campaigns, we collaborate with our clients to produce visual content that resonates with viewers, regardless of genre, scale or platform. From creating the overall strategy, to organizing and executing the shoot, to managing the multifaceted post-production process, we ensure our clients’ projects are seamless from start to finish.

If you're an organization looking to produce emotionally impactful marketing material, that resonates and converts your target audience, we have a full-service video production studio along with the processes and skills to bring it to life.

Commercial Projects

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Ace Adventure Resort: 
Advertising Campaign


Top of WV CVB:
Digital Media Campaign

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Genetic Cardiomyopathy Awareness Consortium:
Short Documentary Campaign


Pendleton County CVB:
Digital Media Campaign

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Winterplace Ski Resort:
Digital Media Campaign

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Mountain Music Festival:
Full-Service Video Production

Brands we've worked with

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About Us

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